I choose the latter, and it turned out to be a great choice!
Before I even opened the grocery bag-type paper wrapper, I was intrigued. The back of the wrapper explained that the bar is a Chocolate University Project -- an opportunity for high school students from Missouri (where Askinosie is based) to get involved in the operations of this fair trade company, even traveling to Tanzania! I learned that the woman on the wrapper is the head of the farmer group with whom the company partners. How cool is that!
Fortunately, the single-origin chocolate inside lives up to the packaging. It's deep, dark and delicious. It's crisp and robust. To me, it's really the perfect chocolate.
I can't wait to try all the other Askinosie varieties!